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Our decisions are guided by our Core Values:

Smart

We are resourceful, accurate and efficient

Accountable

We do it right or we make it right

Trustworthy

We act with integrity, especially when no one is looking

Many companies know what they do. Many do not know why they do it.
Together, the “why” we do business—to help people achieve their personal potential—along with the “how,” guided by our Operating Mandate and Core Values, make us the award-winning independent agency franchise we are today and ensures alignment with our Agency Owners. 

 

Brightway Co-Founders David & Michael Miller named to First Coast Business Hall of Fame Class of 2020

Operating Mandate

From the start, we’ve always operated in ways that produce Win-Win-Win outcomes, or what we like to call W-cubed (Win3).

  1. Win for Customers
  2. Win for Agency Owners
  3. Win for Brightway

At Brightway, we are:

Aligned

Brightway's success is defined in only one way: By the success of our people.

Transparent

Brightway is proud of the superior financial results Agency Owners in the system achieve and publicly discloses them.

Profitable at our core business

Other franchise systems rely on selling franchises to remain viable. Brightway is profitable at our core business - selling and servicing insurance.

We're dedicated to your success

This means we:

  • Act as partners with our Agency Owners, helping them to be as successful as possible
  • Work side-by-side with our carriers, ensuring mutual profitable growth
  • Dedicate ourselves to growing the skillsets of our employees, helping them achieve their dreams

David and Michael Miller started franchising Brightway in 2008, and the company is still family owned. Today, we are one of the largest independent insurance agencies in the country.

Leadership

David Miller Learn More

David Miller

Co-founder and Executive Chairman
Michael Miller Learn More

Michael Miller

Co-founder, President & CEO
Leslie Wright Learn More

Leslie Wright

Chief of Staff
Bob Taylor Learn More

Bob Taylor

Chief Financial Officer
Bob Hitchcock Learn More

Bob Hitchcock

Chief Technology Officer
Max Staplin Learn More

Max Staplin

General Counsel
George Svoboda Learn More

George Svoboda

Service Operations Leader
Jess Spendley Learn More

Jess Spendley

Vice President, Accounting Operations
Chip Hyers Learn More

Chip Hyers

Vice President, Sales
Kris Azar Learn More

Kris Azar

Vice President
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David Miller

David Miller

Co-founder and Executive Chairman

What started out as a vision of how an agency “should” operate and serve customers is today one of the country’s largest Personal Lines independent agencies offering entrepreneurs an opportunity to join the leading insurance agency business opportunity in the U.S.

Under David’s leadership, everything the company does is a win for franchisees and a win for customers. Because of the perfect financial alignment, when these two key stakeholder groups win, Brightway wins.

David’s day-to-day role includes important work in mentoring the company’s future leaders and helping everyone achieve their personal potential.

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Michael Miller

Michael Miller

Co-founder, President & CEO

Michael’s day-to-day focus is setting the strategic agenda for the company, helping Brightway continue to innovate in ways that help everyone associated with the business grow and prosper.

Michael started his career in a high-volume sales call center environment, driving sales and technology innovations that resulted in continuously improved results. He brought that experience forward and built his own mortgage brokerage company before he joined his brother at Brightway.

It is that drive for results and focus on accountability that Michael brings to bear every day in his work in leading the Executive Team to produce better and better results for business partners. And, it’s those experiences that help him to build future leaders throughout Brightway.

Under Michael’s leadership, the Executive Team’s focus is building the best business opportunity in the country, bar none. And, we’re on our way, having already been named the Best Franchise to Buy by Forbes magazine.

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Leslie Wright

Leslie Wright

Chief of Staff

Leslie brings 31 years’ property/casualty insurance experience to her role at Brightway in which she works closely with President and CEO Michael Miller in outlining and executing key strategies as well as leading the day-to-day operations of the company. Additionally, she oversees Brightway's Agency Growth & Development team.

Leslie has been instrumental in growing Brightway into what it is today, spending her first six years with the company as V.P., Agency Growth & Development.

Leslie was named one of the Women in Franchising, leaders influencing the franchise business model, by Franchise Business Review.

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Bob Taylor

Bob Taylor

Chief Financial Officer

Bob brings more than 30 years’ financial leadership experience, many of them in franchising, to his role as Brightway CFO.

This experience, combined with the experience of starting his own business, gives him a unique perspective to Brightway franchisees.

Bob’s role is helping franchisees understand how their businesses are performing through providing a series of push-and-pull management reports that detail operational efficiency along with authoritative analysis of the reports.

His unique business experience also empowers him to lead the company’s efforts in leveraging technology to help make each agency more efficient and profitable.

Bob has been recognized as an “Ultimate CFO” by Jacksonville Business Journal.

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Bob Hitchcock

Bob Hitchcock

Chief Technology Officer

Bob brings to Brightway 20 years' experience in technology development, providing technical leadership and overseeing several teams throughout his career.

Prior to joining Brightway, he spent seven years at Fanatics, Inc. where he served as Chief Technology Officer and Vice President of Technology.

He earned a Bachelor of Science degree in Chemistry from Illinois Wesleyan University in Bloomington.

In 2021, the Jacksonville Business Journal recognized Bob as one of the region's Tech Leaders of the Year. 

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Max Staplin

Max Staplin

General Counsel

Prior to joining Brightway in January 2019, Max served as Brightway’s franchise attorney at the leading franchise law firm, Fisher Zucker LLC in Philadelphia, Pennsylvania. During his tenure there, he also worked with over 100 other franchises in a wide variety of industries and presented at the International Franchise Association’s Legal Symposium on multiple occasions.

Max has also served as CFO and In-house Counsel for a privately held company developing a proprietary automated cryptocurrency trading program.

Max holds his J.D. from the George Washington University Law School and earned his bachelor’s in Economics from Pennsylvania State University.

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George Svoboda

George Svoboda

Service Operations Leader

Brightway’s Service Center function and employees are managed by Svoboda Advisors, led by George Svoboda. In that role, George leverages his experience to drive the strategy of the Service Center and recruit new talent.

George’s consulting experience includes more than 20 years spent helping companies deliver effective operational and outsourced strategies and service center solutions. He has led strategy and transformational efforts at a top global, multi-line insurance company, advised an industry-leading insurer on their workforce strategy, and led the transformation of the service outsourcing structure for one of the largest wireless carriers in the country.

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Jess Spendley

Jess Spendley

Vice President, Accounting Operations

Jess first joined Brightway in 2006 as an Accounting intern while attending the University of North Florida and later that year joined the company full-time.

In 2008 she became Accounting Manager and in 2010, she was promoted to Director of Accounting. Jess became Sr. Director of Accounting in 2017 and joined Brightway's Senior Leadership Team as VP of Accounting Operations in 2019.

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Chip Hyers

Chip Hyers

Vice President, Sales

Chip brings with him 25 years' experience in building, growing, and managing sales and operations teams. He joined Brightway in 2019 and in his role, he helps develop sales tools and strategies that will help the company grow.

 Prior to coming to Brightway, he was the Senior Director of US Sales and Operations at the vitamin supplement firm Designs for Health and spent seven years as the Director of Sales and Operations for Smart Pharmacy Inc., a compounding pharmacy based in Jacksonville. From 2004 to 2012, he was the Director of National Recruiting and Business Operations for Reichard Staffing Inc. in Jacksonville.

Chip earned his bachelor’s degree from Florida State University.

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Kris Azar

Kris Azar

Vice President

Kris brings more than 30 years’ experience with property/casualty insurance companies in virtually every area of carrier operations, including product development, underwriting, pricing, marketing, distribution, and management.

She joined Brightway in 2015 as VP of Customer Experience. In 2020, she joined FirstCity Insurers,  Brightway’s Managing General Agency.

Our history

I think the company culture is outstanding, and the attitude at Home Office is very positive. As a company, Brightway is always coming up with ways to improve every area of our model…and it shows.

Matthew Carlucci, Jr Brightway, The Carlucci Agency

The Operating Mandate of Win-Win-Win is one that really resonates with me and my team. As long as we approach every situation with this as our business and moral compass, we just can't fail.

Matt Grundwerg Brightway, Coral Springs
Coral Springs, FL

Our motto is ‘Always do what's best for the client.’ I feel Brightway Home Office is aligned with that message, because they always work hard to do what's best for both our franchise and our customers.

Bobby Raymond Brightway, Fort Caroline
Jacksonville, FL

I had been reading Brightway’s marketing materials for years while working as a producer at a captive agency. I finally decided to look more closely at the Brightway opportunity when I realized that I’d gone as far as I could in that position. Now that I am operating my own agency in Tennessee, I can tell you that I regret wasting all of those years not offering more choice and expert consultation to my customers. I wished I had joined the Brightway family sooner. It was a big step, going from a producer to running my own business, but it’s the best decision I have ever made.

Tim Walters Brightway, The Walters Agency
Morristown, TN

President & CEO Michael Miller