When you join Brightway, you pay a one-time franchise fee that includes the right to open one Brightway store and an option to open a second for free. Read more.  

Brightway is the only leading independent agency franchise system designed to help you reach your potential.

As a result, today we are the seventh largest privately held Personal Lines agency in the country.

Recognized by Forbes as the #1 Franchise to buy in the U.S.

Brightway was also the only insurance-related business of any type on the Forbes list this year.

We've grown to over $500 million in annual written premium

That makes us the seventh largest privately held Personal Lines agency in the country.

We are a true business partner.

Only Brightway gives you comprehensive support you can leverage to grow as fast as possible.


As a new Agency Owner, we work with you on financial modeling, building pro formas, and helping to understand payback on a variety of investments in your new business. We also provide specialized training that sets you up for success when your agency opens


We provide you complete support to drive business to your door and we empower you to undertake your own campaigns using professionally designed and produced materials available only on our proprietary Marketing Resource Center

Sales support

As you build your business, our industry-veteran Agency Development Consultants help you with growth strategies that help you build—and achieve—your annual financial plans

Business Analytics

Provides robust management reporting to you so you have full visibility into how your agency is performing on its own and relative to your peers

Our reputation says it all.

I had been reading Brightway’s marketing materials for years while working as a producer at a captive agency. I finally decided to look more closely at the Brightway opportunity when I realized that I’d gone as far as I could in that position. Now that I am operating my own agency in Tennessee, I can tell you that I regret wasting all of those years not offering more choice and expert consultation to my customers. I wished I had joined the Brightway family sooner. It was a big step, going from a producer to running my own business, but it’s the best decision I have ever made.

Tim Walters Brightway, The Walters Agency

Brightway delivers the support that allowed me to move to a new community and start an insurance agency from scratch. Once open, I spent my time networking and relationship building with professional referral sources in the greater Charlotte business community, a luxury unavailable at my previous agency.

Dimitri Apostle Brightway, The Dimitri J. Apostle Agency

Becoming a Brightway Agency Owner has been a very exciting, liberating, and wonderful experience thus far. My home life has drastically improved, and my insurance acumen increases every day; I couldn't be happier with my decision to join the Brightway system.

Mike Milano Brightway, The Milano Agency

The partnership that exists between my agency and Brightway is one that makes us very confident and optimistic about our long-term success. Brightway is committed to a very open style of communication and is genuinely concerned about issues that are brought to them by Agency Owners.

Matt Grundwerg Brightway, Coral Springs
Agency Owners Kandie Landers and Billy Wagner share their Brightway experience

Be your own boss and start building your own wealth.

Brightway agents consistently outsell their independent counterparts. When you open your agency, you can too.

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