With Brightway, there are three ways to get started on your path to franchise ownership. Start building your own wealth today. Learn more

We've been named
#1 Franchise to Buy by Forbes

Our goal is to ensure that every business partner with whom we partner with has the highest return on investment with the least amount of risk in achieving it. Brightway Agents outsell their counterparts 2-to-1*. We build industry-leading processes, programs and tools to produce this outcome.

Where do you want to start?

Independent Agent

Leverage your Personal Lines sales experience to join a short-term commission-based program

  • No up-front fees – day-one profitability
  • Ability to work from home
  • 50% commission on new and renewal business
  • Ability to qualify for a fully financed franchise fee
Get started

Office Agent

Leverage your Personal Lines sales or agency ownership experience to join the Brightway franchise system

  • Reduced up-front costs
  • No office build-out requirements
  • Up to two people
  • 80% new business commission and 50% renewal business commission
Get started

Retail Agency

Leverage your management experience to join Brightway’s flagship offering

  • Build a sales team as big as you'd like to help you grow fast
  • Launch your enterprise, becoming a Multi-unit Owner over time
  • Create a legacy
  • Receive up to 100% new business commission and 55% renewal business commission
Get started

Join a business where financial outcomes are aligned

Brightway only grows when our business partners grow. And, we empower you to grow as fast as possible by providing comprehensive business support.


A comprehensive program that provides you with the knowledge, skills and behaviors that set you up for success


Turnkey programs that drive business to your doors


Hundreds of people dedicated to your success providing you answers and guidance and handling your customers' after-the-sale service needs so you can grow your business as fast as possible


Industry-leading technology that produces efficient, business-building workflows and insights

What is it like to partner with Brightway?

I had been reading Brightway’s marketing materials for years while working as a producer at a captive agency. I finally decided to look more closely at the Brightway opportunity when I realized that I’d gone as far as I could in that position. Now that I am operating my own agency in Tennessee, I can tell you that I regret wasting all of those years not offering more choice and expert consultation to my customers. I wished I had joined the Brightway family sooner. It was a big step, going from a producer to running my own business, but it’s the best decision I have ever made.

Tim Walters Brightway, The Walters Agency
Morristown, TN

Brightway delivers the support that allowed me to move to a new community and start an insurance agency from scratch. Once open, I spent my time networking and relationship building with professional referral sources in the greater Charlotte business community, a luxury unavailable at my previous agency.

Dimitri Apostle Brightway, The Dimitri J. Apostle Agency
Waxhaw, NC

Becoming a Brightway Agency Owner has been a very exciting, liberating, and wonderful experience thus far. My home life has drastically improved, and my insurance acumen increases every day; I couldn't be happier with my decision to join the Brightway system.

Mike Milano Brightway, The Milano Agency
Tarrytown, NY

The partnership that exists between my agency and Brightway is one that makes us very confident and optimistic about our long-term success. Brightway is committed to a very open style of communication and is genuinely concerned about issues that are brought to them by Agency Owners.

Matt Grundwerg Brightway, Coral Springs
Coral Springs, FL
Jim Pihl Brightway, the Pihl Agency
Jacksonville, FL
Learn more

Be your own boss and start building your own wealth.

  • Brightway agents consistently outsell their independent counterparts. When you join us, you can too.