Join an award-winning franchise system and start building your own wealth today. Learn more

Our winning formula has been recognized by many - including Forbes, which named us the #1 Franchise to Buy in 2015

Our goal is to ensure that every business partner with whom we partner with has the highest return on investment with the least amount of risk in achieving it. Brightway Agents outsell their counterparts 2-to-1*. We build industry-leading processes, programs and tools to produce this outcome.

Based on your experience, there are different paths to success

Retail Agency

Join Brightway’s flagship offering

  • 200 locations throughout the country today
  • No prior insurance experience necessary; in fact, 6 of our 8 largest enterprises are owned by people with no prior experience
  • Build a sales team as big as you’d like to help you grow fast
  • Become an Enterprise Owner over time, owning multiple locations
  • Create a legacy
  • Receive up to 100% new business commission and 55% renewal business commission
Get started

Office Agent

Leverage your Personal Lines sales experience to get started as a franchisee fast

  • Personal Lines insurance experience is required
  • Reduced up-front costs
  • No office build-out requirements
  • Up to two people
  • 80% new business commission and 50% renewal business commission
Get started

Independent Agent

Leverage your Personal Lines sales experience to earn your way into an Office Agent franchise

  • Personal Lines sales experience is required
  • Short-term, commission-based program
  • No up-front fees**, day-one profitability
  • Ability to work from home
  • 50% new business commission and 50% renewal business commission
  • Ability to qualify for a fully financed Office Agent franchise fee
Get started

Join a business where financial outcomes are aligned

Brightway only grows when our business partners grow. And, we empower you to grow as fast as possible by providing comprehensive business support.


A comprehensive program that provides you with the knowledge, skills and behaviors that set you up for success


Turnkey programs that drive business to your doors


Hundreds of people dedicated to your success providing you answers and guidance and handling your customers' after-the-sale service needs so you can grow your business as fast as possible


Industry-leading technology that produces efficient, business-building workflows and insights

What is it like to partner with Brightway?

I had been reading Brightway’s marketing materials for years while working as a producer at a captive agency. I finally decided to look more closely at the Brightway opportunity when I realized that I’d gone as far as I could in that position. Now that I am operating my own agency in Tennessee, I can tell you that I regret wasting all of those years not offering more choice and expert consultation to my customers. I wished I had joined the Brightway family sooner. It was a big step, going from a producer to running my own business, but it’s the best decision I have ever made.

Tim Walters Brightway, The Walters Agency
Morristown, TN

Brightway delivers the support that allowed me to move to a new community and start an insurance agency from scratch. Once open, I spent my time networking and relationship building with professional referral sources in the greater Charlotte business community, a luxury unavailable at my previous agency.

Dimitri Apostle Brightway, The Dimitri J. Apostle Agency
Waxhaw, NC

The partnership that exists between my agency and Brightway is one that makes us very confident and optimistic about our long-term success. Brightway is committed to a very open style of communication and is genuinely concerned about issues that are brought to them by Agency Owners.

Matt Grundwerg Brightway, Coral Springs
Coral Springs, FL
Jim Pihl Brightway, the Pihl Agency
Jacksonville, FL
Learn more

Be your own boss and start building your own wealth.

  • Brightway agents consistently outsell their independent counterparts. When you join us, you can too.