The most recognized insurance franchise

We started franchising in 2008 and have grown to be one of the largest Personal Lines insurance agencies in the U.S.

Our history

  • 2008

    Miller brothers establish Brightway Insurance in Jacksonville, Florida

  • 2011

    100,000th policy is sold

  • 2012

    100th franchise location opens

  • 2013

    Brightway named the #1 insurance franchise by Entrepreneur magazine

  • 2015

    Brightway named the #1 Franchise to Buy in America by Forbes Magazine

  • 2018

    Annualized written premium reaches $500 million

  • 2019

    Brightway named the #1 Franchise in Entrepreneur magazine for the second time

  • 2020

    200th franchise location opens

  • 2021

    Annualized written premium reaches $800 million & 300th franchise unit is sold

2008

Miller brothers establish Brightway Insurance in Jacksonville, Florida

2011

100,000th policy is sold

2012

100th franchise location opens

2013

Brightway named the #1 insurance franchise by Entrepreneur magazine

2015

Brightway named the #1 Franchise to Buy in America by Forbes Magazine

2018

Annualized written premium reaches $500 million

2019

Brightway named the #1 Franchise in Entrepreneur magazine for the second time

2020

200th franchise location opens

2021

Annualized written premium reaches $800 million & 300th franchise unit is sold

Meet the Leadership team

David Miller Learn More

David Miller

Co-founder and Executive Chairman
Michael Miller Learn More

Michael Miller

Co-founder, President & CEO
Leslie Wright Learn More

Leslie Wright

Chief of Staff
Bob Taylor Learn More

Bob Taylor

Chief Financial Officer
Bob Hitchcock Learn More

Bob Hitchcock

Chief Technology Officer
Max Staplin Learn More

Max Staplin

General Counsel
George Svoboda Learn More

George Svoboda

Service Operations Leader
Jess Spendley Learn More

Jess Spendley

Vice President, Accounting Operations
Chip Hyers Learn More

Chip Hyers

Vice President, Sales
Kris Azar Learn More

Kris Azar

Vice President
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David Miller

David Miller

Co-founder and Executive Chairman

What started out as a vision of how an agency “should” operate and serve customers is today one of the country’s largest Personal Lines independent agencies offering entrepreneurs an opportunity to join the leading insurance agency business opportunity in the U.S.

Under David’s leadership, everything the company does is a win for franchisees and a win for customers. Because of the perfect financial alignment, when these two key stakeholder groups win, Brightway wins.

David’s day-to-day role includes important work in mentoring the company’s future leaders and helping everyone achieve their personal potential.

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Michael Miller

Michael Miller

Co-founder, President & CEO

Michael’s day-to-day focus is setting the strategic agenda for the company, helping Brightway continue to innovate in ways that help everyone associated with the business grow and prosper.

Michael started his career in a high-volume sales call center environment, driving sales and technology innovations that resulted in continuously improved results. He brought that experience forward and built his own mortgage brokerage company before he joined his brother at Brightway.

It is that drive for results and focus on accountability that Michael brings to bear every day in his work in leading the Executive Team to produce better and better results for business partners. And, it’s those experiences that help him to build future leaders throughout Brightway.

Under Michael’s leadership, the Executive Team’s focus is building the best business opportunity in the country, bar none. And, we’re on our way, having already been named the Best Franchise to Buy by Forbes magazine.

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Leslie Wright

Leslie Wright

Chief of Staff

Leslie brings 31 years’ property/casualty insurance experience to her role at Brightway in which she works closely with President and CEO Michael Miller in outlining and executing key strategies as well as leading the day-to-day operations of the company. Additionally, she oversees Brightway's Agency Growth & Development team.

Leslie has been instrumental in growing Brightway into what it is today, spending her first six years with the company as V.P., Agency Growth & Development.

Leslie was named one of the Women in Franchising, leaders influencing the franchise business model, by Franchise Business Review.

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Bob Taylor

Bob Taylor

Chief Financial Officer

Bob brings more than 30 years’ financial leadership experience, many of them in franchising, to his role as Brightway CFO.

This experience, combined with the experience of starting his own business, gives him a unique perspective to Brightway franchisees.

Bob’s role is helping franchisees understand how their businesses are performing through providing a series of push-and-pull management reports that detail operational efficiency along with authoritative analysis of the reports.

His unique business experience also empowers him to lead the company’s efforts in leveraging technology to help make each agency more efficient and profitable.

Bob has been recognized as an “Ultimate CFO” by Jacksonville Business Journal.

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Bob Hitchcock

Bob Hitchcock

Chief Technology Officer

Bob brings to Brightway 20 years' experience in technology development, providing technical leadership and overseeing several teams throughout his career.

Prior to joining Brightway, he spent seven years at Fanatics, Inc. where he served as Chief Technology Officer and Vice President of Technology.

He earned a Bachelor of Science degree in Chemistry from Illinois Wesleyan University in Bloomington.

In 2021, the Jacksonville Business Journal recognized Bob as one of the region's Tech Leaders of the Year. 

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Max Staplin

Max Staplin

General Counsel

Prior to joining Brightway in January 2019, Max served as Brightway’s franchise attorney at the leading franchise law firm, Fisher Zucker LLC in Philadelphia, Pennsylvania. During his tenure there, he also worked with over 100 other franchises in a wide variety of industries and presented at the International Franchise Association’s Legal Symposium on multiple occasions.

Max has also served as CFO and In-house Counsel for a privately held company developing a proprietary automated cryptocurrency trading program.

Max holds his J.D. from the George Washington University Law School and earned his bachelor’s in Economics from Pennsylvania State University.

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George Svoboda

George Svoboda

Service Operations Leader

Brightway’s Service Center function and employees are managed by Svoboda Advisors, led by George Svoboda. In that role, George leverages his experience to drive the strategy of the Service Center and recruit new talent.

George’s consulting experience includes more than 20 years spent helping companies deliver effective operational and outsourced strategies and service center solutions. He has led strategy and transformational efforts at a top global, multi-line insurance company, advised an industry-leading insurer on their workforce strategy, and led the transformation of the service outsourcing structure for one of the largest wireless carriers in the country.

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Jess Spendley

Jess Spendley

Vice President, Accounting Operations

Jess first joined Brightway in 2006 as an Accounting intern while attending the University of North Florida and later that year joined the company full-time.

In 2008 she became Accounting Manager and in 2010, she was promoted to Director of Accounting. Jess became Sr. Director of Accounting in 2017 and joined Brightway's Senior Leadership Team as VP of Accounting Operations in 2019.

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Chip Hyers

Chip Hyers

Vice President, Sales

Chip brings with him 25 years' experience in building, growing, and managing sales and operations teams. He joined Brightway in 2019 and in his role, he helps develop sales tools and strategies that will help the company grow.

 Prior to coming to Brightway, he was the Senior Director of US Sales and Operations at the vitamin supplement firm Designs for Health and spent seven years as the Director of Sales and Operations for Smart Pharmacy Inc., a compounding pharmacy based in Jacksonville. From 2004 to 2012, he was the Director of National Recruiting and Business Operations for Reichard Staffing Inc. in Jacksonville.

Chip earned his bachelor’s degree from Florida State University.

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Kris Azar

Kris Azar

Vice President

Kris brings more than 30 years’ experience with property/casualty insurance companies in virtually every area of carrier operations, including product development, underwriting, pricing, marketing, distribution, and management.

She joined Brightway in 2015 as VP of Customer Experience. In 2020, she joined FirstCity Insurers,  Brightway’s Managing General Agency.

Our Culture and Core Values

Many companies know what they do. Many do not know why they do it.

Together, the “why” we do business—to help people achieve their personal potential—along with the “how,” guided by our Operating Mandate and Core Values, make us the award-winning independent agency franchise we are today and ensures alignment with our Agency Owners.

Our operating mandate is WIN, WIN, WIN.

We produce a win for our customers, a win for our Agency Owners and a win for the company with a financially aligned business model dedicated to creating mutually beneficial outcomes for all.

Our decisions are guided by our Core Values:

Smart

We are resourceful, accurate and efficient

Accountable

We do it right or we make it right

Trustworthy

We act with integrity, especially when no one is looking

What our partners have to say...

Matthew Carlucci, Jr

Matthew Carlucci, Jr

"I think the company culture is outstanding, and the attitude at Home Office is very positive. As a company, Brightway is always coming up with ways to improve every area of our model…and it shows."

Brightway, The Carlucci Agency
Jacksonville, FL

Ashley Doebbeling

Ashley Doebbeling

"The franchisee community is very open to sharing their own office processes and best practices. They make themselves available to anyone in the system who is goal oriented and driven to succeed."

Brightway, The Doebbeling Agency
Fort Collins, CO

Matt Grundwerg

Matt Grundwerg

"The Operating Mandate of Win-Win-Win is one that really resonates with me and my team. As long as we approach every situation with this as our business and moral compass, we just can't fail."

Brightway, Coral Springs
Coral Springs, FL

Bobby Raymond

Bobby Raymond

"Our motto is ‘Always do what's best for the client.’ I feel Brightway Home Office is aligned with that message, because they always work hard to do what's best for both our franchise and our customers."

Brightway, Fort Caroline
Jacksonville, FL

Bill Thomas

Bill Thomas

“I chose the Brightway Insurance franchise because, after meeting with other agency owners and principals of the company, I decided that they were a well-run organization and they provided superior service to their customers. They are also fast-growing and financially strong. This is the type of company that I’d like to associate with.”

Brightway, The Bill Thomas Agency
Wellington, FL

Carolyn McGhee

Carolyn McGhee

"Being a Brightway Agent is all about being a pillar in the community, It allows me to use my platform to help change the lives of individuals through community involvement and I can spread educational wealth through workshops about insurance."

Brightway, The Carolyn McGhee Agency
Decatur, GA

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Learn more about our history and culture, products you'll sell, the companies we work with, our models and investment levels, the success of our franchisees, FAQs, and more. Our Franchise Sales team will follow-up with you to schedule your first call. We can't wait to share more with you!