Recognized by Forbes as the #1 Franchise to buy in the U.S.

Brightway was also the only insurance-related business of any type on the Forbes list for 2015.

We've grown to over $400 million in annual written premium

That makes us the seventh largest privately held Personal Lines agency in the country.

We invented it. And perfected it.

Over a decade ago, we invented the “you sell, we service” independent agency franchise model. While it revolutionized the industry then, we recognized that service after the sale enabled agents to focus on selling. But, it didn’t provide the comprehensive business partnership agents needed to truly succeed.

We’ve since perfected the system and created the only comprehensive model that gives our franchise agency owners the support they need to reach their personal potential.

Ready to grow with us?

  • If you would like to talk to someone in person,
    please call 855-723-5348

Brightway is the only leading independent agency franchise system that is:

Profitable at its core business

Other franchise systems rely on selling franchises to remain viable. Brightway is profitable at our core business—selling and servicing insurance


We are proud of the superior returns our Agency Owners enjoy and publicly disclose actual financial results 


Our thinking is simple: For us to make money, our Agency Owners must make money. We only profit when our insurance agencies profit

  • We use our buying power to negotiate discounts on vendor contracts and pass 100% of the savings on to Agency Owners. We do not mark-up pass-through costs; we do not profit at our Agency Owners’ expense
  • Our commission split is 85% new business, 55% renewal, with an additional opportunity to earn 90%, 95% and 100% of new business commission
  • Above and beyond our commission split, we invest $500,000 a year in a proprietary marketing rewards program that provides all agencies the opportunity to earn quarterly or annual credit dollar grants.

A true business partner.

Only Brightway works with Agency Owners as business partners providing specialized, comprehensive support throughout the agency’s lifetime.


As a new Agency Owner, we work with you on financial modeling, building pro formas, and helping to understand payback on a variety of investments in your new business. We also provide specialized training that sets you up for success when your agency opens


We provide you complete support to drive business to your door and we empower you to undertake your own campaigns using professionally designed and produced materials available only on our proprietary Marketing Resource Center

Sales support

As you build your business, our industry-veteran Distribution Consultants help you with growth strategies that help you build—and achieve—your annual financial plans

Business Analytics

Provides robust management reporting to you so you have full visibility into how your agency is performing on its own and relative to your peers

Our reputation says it all.

As a prior corporate manager, I wanted to remove myself from corporate politics. Joining Brightway has allowed me to work with an organization that truly values innovation, success for all and integrity.

Derrick Vance Brightway, The Vance Agency

The weekly and monthly reports we receive from Business Analytics are essential to helping us track and project our current and future growth.

Sam Kassar Brightway, Bonita Springs

I love to sell things. I wanted a company that understands what I bring to the table and a partner that supports what I am building. That's exactly what Brightway offers. It’s a company that will always be growing right beside me.

Cody Casey Brightway, The Casey Family Agency

Our partnership with Brightway is invaluable. New franchisees are given all the tools they need to be immediately successful. And it doesn’t stop there! The ongoing tools and support – like marketing, sales, reporting and training – that we receive from Brightway and our executive team are paramount to our success.

Donna & Jaime Bavier Brightway, St. Johns

The partnership that exists between my agency and Brightway is one that makes us very confident and optimistic about our long-term success. Brightway is committed to a very open style of communication and is genuinely concerned about issues that are brought to them by Agency Owners.

Matt Grundwerg Brightway, Coral Springs
Jim Pihl Brightway, Mandarin and Brightway, Julington Creek

Be your own boss and start building your own wealth.

Brightway agents consistently outsell their independent counterparts. When you open your agency, you can too.

  • If you would like to talk to someone in person,
    please call 855-723-5348