1. A contract focused on your success
The goal of Brightway founders David and Michael Miller was to develop the most franchisee-friendly contract possible.
“We wanted to ensure the contract was written to benefit our franchisees because that is the way we run our business. Maybe that’s not the most profitable way for us as personally as owners of the company, but that’s not how we run our business. We have a win-win philosophy, and, bluntly, we’re not greedy. We want everything we do to be a win for our customers and a win for our franchisees. If, as a result, we win a little, that’s great for us,” says Brightway President & CEO Michael Miller.
2. No renewal fees
We are in the business of helping our business partners build insurance enterprises. It’s our job to make it as easy as we can for them to do that. One of the roadblocks we have removed is the franchise contract renewal fee. We’d rather our franchisees take that money and re-invest it in their enterprise to reach their potential.
3. Unlimited contract renewals
Insurance enterprises are built over time and everyone should have the opportunity to reach his or her potential with Brightway. For that reason, there are an unlimited number of contract renewals. Oh, and by the way, no sales quotas either. You define your potential, we support you in reaching it, no matter your definition.
4. Guaranteed buyout
At every renewal term, or every five years, if you decide you don’t want to renew your contract, sell or pass on your business to a new owner, you will have the opportunity to take a guaranteed buyout from Brightway. This buyout is 1.5 times your renewal commission, is paid out over 24 months and is re-calculated at month 12. The recalculation benefits you—there is likely business that was written prior to the first buyout calculation that wasn’t in a renewal term yet. When we re-calculate, we can capture the value of that business, too, and re-adjust the buyout amount, benefiting you.
5. Leaving a legacy
We empower you to give your Brightway enterprise to a family member or successor. If your dream is to continue your legacy, we want to help you achieve it. Since you’re giving your business as a gift, no additional franchise fee is incurred.
6. Two-for-one and more!
Our franchise fee gives you the right to open your Brightway location and the option to open a second for free if you wish to build an enterprise.
We know that building a Brightway enterprise can be financially beneficial to you and your family. Our job is to make it as easy as possible for you to join and get started reaching your potential.
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Learn more about our history and culture, products you'll sell, the companies we work with, our models and investment levels, the success of our franchisees, FAQs, and more in our franchise guide. Our Franchise Sales team will be in touch to schedule a 20-minute introductory call with you. We can't wait to share more with you!