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Brightway’s “you sell, we service” model revolutionized the insurance industry back in 2008 and has since made us one of the largest Personal Lines agencies in the U.S. Our model, which empowers agents to focus on selling new business while we handle the after-the-sale service needs of customers, is designed to help our agents grow as quickly as possible. That’s why our agents outsell their counterparts 2-to-1* and the top 25% of our Agency Owners make over $375,000** in pre-tax profit after just five years in business.

If you’re interested in owning an insurance agency you likely know how many options there are out there and navigating what each offers can be an onerous task and it's easy to get some of the facts confused.

Here we lay out the facts on some of the more common misconceptions we see when it comes to agency ownership with Brightway. 


Fact or Fiction? Brightway Agency Owners don’t have equity in their book of business

Answer: Fiction


As a Brightway Agency Owner you are economically tied to your book of business. While you get unlimited renewals of your contract at no charge, you can also choose to sell your book at the time of any renewal (every five years).  You also have the option to pass on your business to a friend or loved one. 


Fact or Fiction? Brightway Agency Owners receive industry-leading marketing support, driving business to their doors

Answer: Fact




As a Brightway Agency Owner, you have access to world-class Marketing support. Our comprehensive Marketing Resource Center is stocked with personalized, print-ready Marketing materials. Our team of experts are here to help you market your agency by providing you with custom advertising materials, call and email scripting, referral sources, cross-sell communications to your customers, search engine optimization, networking tips, and much more. We even partner with a data management company to manage your local online listings including your Facebook business page where we will post engaging, relevant content on your behalf.



Fact or Fiction? Brightway Agency Owners must have prior insurance sales experience

Answer: Fiction  

This is most definitely fiction. In fact, the two largest Brightway locations and half of all Brightway locations with books of business over *$10 million are owned and operated by people with no prior insurance background.

How is this possible? Brightway provides you with the tools, systems and processes you need – regardless of your professional background – to grow your sales team and build your own personal wealth.



Fact or Fiction?
Brightway takes 45% of your commission

Answer: Fiction

As a Brightway Retail Agency Owner you earn 85% base commission on new business and have the opportunity to earn up to 100% through our Horizons incentive program.

Every time a policy renews, you earn 55% commission on that policy while Brightway’s Home Office Service Center handles the work on your behalf. And you have the reassurance in knowing that Brightway’s First Call Resolution is 8-12% higher than the industry average and 94.2% of Brightway customers surveyed in 2019 answered yes to the question “if you were hiring a customer service professional, would you hire the person you spoke with?”



Fact or Fiction? Brightway Agency Owners can open up a second retail location with no franchise fee.

Answer: Fact


Brightway’s franchise agreement includes the option for qualified Retail Agency Owners to acquire an additional Brightway Location with no franchise fee, allowing you to grow your business into an Enterprise.
 



Your results as a new franchisee may differ. There is no assurance that you will sell as much.

*The claim that Brightway Agents outsell their counterparts 2-to-1 can be found in Table 2 of Item 19 of Brightway Inc.’s Franchise Disclosure Document issued April 12, 2019. The 2-to-1 claim is based on "Sales Velocity" results for Brightway locations open during 2018 compared to “Best Practices” agencies as defined in the "IIABA Best Practices Study (2018)" that earned less than $1,250,000 in commission revenue. "Sales Velocity" is a third-party metric defined as the New Business commission revenue during a certain year divided by the total commission revenue earned by that location during the previous year and converted to a percentage.

**The claim the top 25% of Brightway franchisees make an average of $375,000* year after five years in business and only 2.3% of the U.S. population earns $200,000* or more a year can be found in Table 3 of Item 19 of Brightway Insurance Inc.’s Franchise Disclosure Document issued April 12, 2019, which includes results for 61 franchisees during the 2018 year that had been open for five or more years as of December 31, 2018. 7 of the 15 Top 25% franchisees (or 47%) exceeded the average pre-tax operating profit of $375,692. U.S. Census Bureau data source: 2013-2017 American Community Survey 5-Year Estimates.

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  • Brightway agents consistently outsell their independent counterparts. When you join us, you can too.