We’ve introduced a new program at Brightway with no up-front costs, day one profitability and a path to a fully financed franchise opportunity. Learn more

Start an agency

There are multiple ways to achieve your dreams with Brightway: 

  Non-Franchise Option Franchise Options
  Independent Agent Office Agent Retail Agency Enterprise Agencies
Insurance Experience Personal Lines Property/Casualty Sales Personal Lines Property/Casualty Sales None None
Initial Fee $0 $30,000 $60,000 N/a
Commission Split 50% new
50% renewal
80% new
50% renewal
85-100% new
55% renewal
85-100% new
55% renewal
Ability to grow an enterprise No No Yes Yes
Contract term 6 months with one renewal option 5 years with unlimited renewals at no cost 5 years with unlimited renewals at no cost 5 years with unlimited renewals at no cost
Holistic business support Yes Yes Yes Yes
After-the-sale service Yes Yes Yes Yes
Staff required Maximum of 1 Maximum of 2 Minimum of 3 Minimum of 3
Location Work from anywhere Professional location Retail space Multiple locations


About Independent Agents About Franchise Options

The Federal Trade Commission requires all franchisees to disclose the estimated initial investment; this information reflects certain start-up fees, along with certain costs you’ll incur in the first six months of operation. Many franchisees choose to invest more to grow faster. There are many financing options available through third parties, and we offer a Veterans discount; speak with a Franchise Consultant for more information.


Brightway is the only leading independent agency franchise system that is:


Brightway's success is defined in only one way: by the success of our franchisees


Brightway is proud of the superior Agency Owners in the system archived and publicly discloses them

Profitable at its core business

Other franchise systems rely on selling franchises to remain viable. Brightway is profitable at its core business - selling and servicing insurance

Benefits Brightway offers:

Higher Revenue as you sell more

Brightway's access to more insurance carriers as well as our comprehensive support system allows you to focus on selling new business and growing your agency. All the while continuing to earn residual income on renewing business.

Lower operating costs

We use our buying power to negotiate deep discounts on everything from furniture to IT, then we pass 100% of those savings on to our Agency Owners. We never profit at the expense of our Agency Owners; this is what it means to be fully aligned.

Higher Profit

As you combine revenue from greater sales and industry leading retention with lower operating costs, you'll enjoy higher profits. Brightway agents simply earn more.

Our reputation says it all.

My main job as an Agency Owner is to protect my clients’ most important assets. Being partnered with Brightway provides me with the tools and the carriers to be able to do just that. This opportunity also allows me to provide opportunities for my employees as well that they may not get elsewhere. Plus, it allows me to build the type of future I want for myself and my family

Kandie Landers Brightway, The Landers Agency

Coming on in October 10 years ago, two short months after the opening of Brightway, I have become successful in my career and obtaining financial freedom for myself and family. I have been given the ability to offer this to others to succeed as well and have very loyal clients who trust me as their agent.

Charlene Rodriguez Brightway, The Charlene Rodriguez Agency

Brightway, for me, has been a dream come true. I have a new energy in my step as I go to the office each day. For my team and I, the sky is the limit.

Michele Robicheaux Brightway, The Michele Robicheaux Agency

I joined Brightway nine years ago and, through hard work and great process and organization, grew a very large agency that grows on customer referrals. I love helping people—so much so that I recently acquired a second Brightway agency. Owning your own business is the American dream. Brightway can help make it a reality.

Billy Wagner Brightway, Ponte Vedra Beach and Brightway, Deland
Kristy Moffat Brightway, The Moffat Agency

Be your own boss and start building your own wealth.

Brightway agents consistently outsell their independent counterparts. When you open your agency, you can too.

  • If you would like to talk to someone in person, please complete the form below and a Franchise Consultant will reach out to you with more information.