When you join Brightway, you pay a one-time franchise fee that includes the right to open one Brightway store and an option to open a second for free. Read more.  

Brightway is the only leading independent agency franchise system that is:


Brightway's success is defined in only one way: by the success of our franchisees. 


Brightway is proud of the superior Agency Owners in the system archived and pubicly discloses them.

Profitable at its core business

Other franchise systems rely on selling franchises to remain viable. Brightway is profitable at its core business - selling and services insurance

Start an agency

Our proven system sets you up for success.

We work with you every step of the way using our proprietary “Ready, Set, Grow!” process. Everyone at Brightway is committed to your ongoing success and acts as your business partner.

What are the characteristics of a successful Brightway Agency Owner?

  • You enjoy selling and are a highly effective manager of a sales team
  • You’re great at building strong, long-lasting client relationships
  • You’re an honest, patient and focused business professional who places importance on building and maintaining an excellent reputation in the community
  • You’re goal oriented and comfortable in charge of people and situations
Costs & Fees  
Franchise Fee $60,000
Working capital to get your business running About $140,000
Estimated Initial Investment $123,360-$158,510*

The Federal Trade Commission requires all franchisees to disclose the estimated initial investment; this information reflects certain start-up fees, along with certain costs you’ll incur in the first six months of operation. Many franchisees choose to invest more to grow faster. There are many financing options available through third parties, and we offer a Veterans discount; speak with a Franchise Consultant for more information.

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Benefits Brightway offers:

Higher Revenue as you sell more

Brightway's access to more insurance carriers as well as our comprehensive support system allows you to focus on selling new business and growing your agency. All the while continuing to earn residual income on renewing business.

Lower operating costs

We use our buying power to negotiate deep discounts on everything from furniture to IT, then we pass 100% of those savings on to our Agency Owners. We never profit at the expense of our Agency Owners; this is what it means to be fully aligned.

Higher Profit

As you combine revenue from greater sales and industry leading retention with lower operating costs, you'll enjoy higher profits. Brightway agents simply earn more.

Our reputation says it all.

My main job as an Agency Owner is to protect my clients’ most important assets. Being partnered with Brightway provides me with the tools and the carriers to be able to do just that. This opportunity also allows me to provide opportunities for my employees as well that they may not get elsewhere. Plus, it allows me to build the type of future I want for myself and my family

Kandie Landers Brightway, The Landers Agency

Coming on in October 10 years ago, two short months after the opening of Brightway, I have become successful in my career and obtaining financial freedom for myself and family. I have been given the ability to offer this to others to succeed as well and have very loyal clients who trust me as their agent.

Charlene Rodriguez Brightway, The Charlene Rodriguez Agency

Brightway, for me, has been a dream come true. I have a new energy in my step as I go to the office each day. For my team and I, the sky is the limit.

Michele Robicheaux Brightway, The Michele Robicheaux Agency

I joined Brightway nine years ago and, through hard work and great process and organization, grew a very large agency that grows on customer referrals. I love helping people—so much so that I recently acquired a second Brightway agency. Owning your own business is the American dream. Brightway can help make it a reality.

Billy Wagner Brightway, Ponte Vedra Beach and Brightway, Deland
Kristy Moffat Brightway, The Moffat Agency

Be your own boss and start building your own wealth.

Brightway agents consistently outsell their independent counterparts. When you open your agency, you can too.

  • If you would like to talk to someone in person, please complete the form below and a Franchise Consultant will reach out to you with more information.