We are resourceful, accurate and efficient
We do it right or we make it right
We act with integrity, especially when no one is looking
Many companies know what they do. Many do not know why they do it.
Together, the “why” we do business—to help people achieve their personal potential—along with the “how,” guided by our Operating Mandate and Core Values, make us the award-winning independent agency franchise we are today and ensures alignment with our Agency Owners.
From the start, we’ve always operated in ways that produce Win-Win-Win outcomes, or what we like to call W-cubed (Win3).
Brightway's success is defined in only one way: By the success of our people.
Brightway is proud of the superior financial results Agency Owners in the system achieve and publicly discloses them.
Other franchise systems rely on selling franchises to remain viable. Brightway is profitable at its core business - selling and servicing insurance.
This means we:
David and Michael Miller started franchising Brightway in 2008, and the company is still family owned. Today, we are one of the largest independent insurance agencies in the country.
What started out as a vision of how an agency “should” operate and serve customers is today one of the country’s largest Personal Lines independent agencies offering entrepreneurs an opportunity to join the leading insurance agency business opportunity in the U.S.
Under David’s leadership, everything the company does is a win for franchisees and a win for customers. Because of the perfect financial alignment, when these two key stakeholder groups win, Brightway wins.
David’s day-to-day role includes important work in mentoring the company’s future leaders and helping everyone achieve their personal potential.
Michael’s day-to-day focus is setting the strategic agenda for the company, helping Brightway continue to innovate in ways that help everyone associated with the business grow and prosper.
Michael started his career in a high-volume sales call center environment, driving sales and technology innovations that resulted in continuously improved results. He brought that experience forward and built his own mortgage brokerage company before he joined his brother at Brightway.
It is that drive for results and focus on accountability that Michael brings to bear every day in his work in leading the Executive Team to produce better and better results for business partners. And, it’s those experiences that help him to build future leaders throughout Brightway.
Under Michael’s leadership, the Executive Team’s focus is building the best business opportunity in the country, bar none. And, we’re on our way, having already been named the Best Franchise to Buy by Forbes magazine.
Leslie brings 31 years’ property/casualty insurance experience to her role at Brightway in which she works closely with President and CEO Michael Miller in outlining and executing key strategies as well as leading the day-to-day operations of the company. Additionally, she oversees Brightway's Marketing and Communications functions.
Leslie has been instrumental in growing Brightway into what it is today, spending her first six years with the company as V.P., Agency Growth & Development.
Bob brings more than 30 years’ financial leadership experience, many of them in franchising, to his role as Brightway CFO.
This experience, combined with the experience of starting his own business, gives him a unique perspective to Brightway franchisees.
Bob’s role is helping franchisees understand how their businesses are performing through providing a series of push-and-pull management reports that detail operational efficiency along with authoritative analysis of the reports.
His unique business experience also empowers him to lead the company’s efforts in leveraging technology to help make each agency more efficient and profitable.
Bob has been recognized as an “Ultimate CFO” by Jacksonville Business Journal.
Bob brings to Brightway 20 years' experience in technology development, providing technical leadership and overseeing several teams throughout his career.
Prior to joining Brightway, he spent seven years at Fanatics, Inc. where he served as Chief Technology Officer and Vice President of Technology.
He earned a Bachelor of Science degree in Chemistry from Illinois Wesleyan University in Bloomington.
Prior to joining Brightway in January 2019, Max served as Brightway’s franchise attorney at the leading franchise law firm, Fisher Zucker LLC in Philadelphia, Pennsylvania. During his tenure there, he also worked with over 100 other franchises in a wide variety of industries and presented at the International Franchise Association’s Legal Symposium on multiple occasions.
Max has also served as CFO and In-house Counsel for a privately held company developing a proprietary automated cryptocurrency trading program.
Max holds his J.D. from the George Washington University Law School and earned his bachelor’s in Economics from Pennsylvania State University.
Kris is responsible for all groups within the company involved in delivering a world-class customer experience to our customers. Her more than 30 years’ experience in property/casualty operations position her perfectly for success in this role.
Her experience includes growing world-class call centers from start-up (6 people) to fully mature and thriving (6,000 people).
Through her tenure with The Hartford, she wore many hats, giving her a well-rounded background that includes product development, pricing and underwriting, carrier management, marketing and distribution.
Chip brings with him 25 years' experience in building, growing, and managing sales and operations teams. He joined Brightway in 2019 and in his role, he helps develop sales tools and strategies that will help the company grow.
Prior to coming to Brightway, he was the Senior Director of US Sales and Operations at the vitamin supplement firm Designs for Health and spent seven years as the Director of Sales and Operations for Smart Pharmacy Inc., a compounding pharmacy based in Jacksonville. From 2004 to 2012, he was the Director of National Recruiting and Business Operations for Reichard Staffing Inc. in Jacksonville.
Chip earned his bachelor’s degree from Florida State University.
Jess first joined Brightway in 2006 as an Accounting intern while attending the University of North Florida and later that year joined the company full-time.
In 2008 she became Accounting Manager and in 2010, she was promoted to Director of Accounting. Jess became Sr. Director of Accounting in 2017 and joined Brightway's Senior Leadership Team as VP of Accounting Operations in 2019.
After almost a decade of hitting every level of achievement as a State Farm agent it was time to move on and now we are approaching the one-year mark at Brightway and we have at least a 75% conversion rate. Brightway embraces their WIN-WIN-WIN philosophy and it works like a charm. Our office enjoys closing business through A+ rated carriers everyday without having to allocate human capital to service our products as Brightway does the servicing on behalf of our office better than a captive office can on their own. We sell…sell…sell and have a blast doing it! It’s truly amazing to be a part of Brightway!Brandon Kolk Brightway, The Kolk Agency
I think the company culture is outstanding, and the attitude at Home Office is very positive. As a company, Brightway is always coming up with ways to improve every area of our model…and it shows.Matthew Carlucci, Jr Brightway, The Carlucci Agency
The Operating Mandate of Win-Win-Win is one that really resonates with me and my team. As long as we approach every situation with this as our business and moral compass, we just can't fail.Matt Grundwerg Brightway, Coral Springs
Our motto is ‘Always do what's best for the client.’ I feel Brightway Home Office is aligned with that message, because they always work hard to do what's best for both our franchise and our customers.Bobby Raymond Brightway, Fort Caroline
I had been reading Brightway’s marketing materials for years while working as a producer at a captive agency. I finally decided to look more closely at the Brightway opportunity when I realized that I’d gone as far as I could in that position. Now that I am operating my own agency in Tennessee, I can tell you that I regret wasting all of those years not offering more choice and expert consultation to my customers. I wished I had joined the Brightway family sooner. It was a big step, going from a producer to running my own business, but it’s the best decision I have ever made.Tim Walters Brightway, The Walters Agency