We’ve introduced a new program at Brightway with no up-front costs, day one profitability and a path to a fully financed franchise opportunity. Learn more

Our decisions are guided by our Core Values:


We are resourceful, accurate and efficient


We do it right or we make it right


We act with integrity, especially when no one is looking

Many companies know what they do. Many do not know why they do it.

Together, the “why” we do business—to help people achieve their personal potential—along with the “how,” guided by our Operating Mandate and Core Values, make us the award-winning independent agency franchise we are today and ensures alignment with our Agency Owners. 

Operating Mandate

From the start, we’ve always operated in ways that produce Win-Win-Win outcomes, or what we like to call W-cubed (Win3).

  • Win for Customers
  • Win for Agency Owners
  • Win for Brightway

We're dedicated to your success

This means we:

  • Act as partners with our Agency Owners, helping them to be as successful as possible
  • Work side-by-side with our carriers, ensuring mutual profitable growth
  • Dedicate ourselves to growing the skillsets of our employees, helping them achieve their dreams

David and Michael Miller started franchising Brightway in 2008, and the company is still family owned. Today, we write more than $557 million in premium a year and have customers in every state.

Meet the people that make it all happen

Headshot of David Miller Watch Video

David Miller

Co-Founder and Executive Chairman

David’s vision of how an agency “should” operate and serve customers has today resulted in an insurance agency unlike any other, delivering expert counsel and more choice. David is committed to Win, Win, Win outcomes for Brightway agents, customers and employees. David’s day-to-day role includes important work in mentoring the company’s future leaders and helping everyone achieve their personal potential.

Headshot of Michael Miller Watch Video

Michael Miller

Co-Founder and Chairman

Early in his career, Michael built and grew his own high-volume mortgage brokerage company. He brings that drive to his role as visionary leader at Brightway, helping to build future leaders and to build the system. Michael is instrumental in helping potential franchise partners better understand the business opportunity that Brightway presents and in helping to select the candidates who are best suited to reach their personal potential.

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Talman Howard


Talman brings more than 30 years’ property/casualty industry leadership with him to his role running the day-to-day operations at Brightway. A 25-year veteran of industry-leader Progressive, he has extensive background in all facets of carrier operations which makes him uniquely suited for his role. To recognize his strength of leadership and the resulting growth at Brightway, he was named an Ultimate CEO by the International Business Times.

Headshot of Bob Taylor Watch Video

Bob Taylor

Chief Financial Officer

Bob brings more than 30 years’ financial leadership experience, many of them in international franchising, to his role as Brightway CFO. This experience, combined with the experience of starting his own business, gives him a unique perspective to helping Brightway franchisees grow their business using a proven franchise model. In this role, Bob is responsible for helping Agency Owners better understand how their businesses are performing and developing and deploying tools to help them grow quickly and profitably.

Headshot of Kris Azar Watch Video

Kris Azar

VP, Customer Experience

Kris is responsible for delivering a world-class customer experience to our Agency Owners and customers. Her more than 30 years’ experience in property/casualty operations includes growing world-class call centers from start-up (6 people) to fully mature and thriving (6,000 people). Through her tenure with The Hartford, she wore many hats, giving her a well-rounded background that includes product development, pricing and underwriting, carrier management, Marketing and Distribution.

Headshot of Leslie Kolleda Watch Video

Leslie Kolleda

VP, Agency Growth and Development

Leslie wears a number of hats at Brightway – leading the Marketing, Communications/PR, Social/Web, Franchise Development, Agency Development and Training teams. Prior to joining Brightway, she helped Progressive grow its brand through public relations and communications, leading those efforts at the company for 23 years. There, she was instrumental in building tools to help the more than 30,000 independent agents who represented that brand grow profitably. She brings that experience, along with another decade of experience in related fields, with her as she leads her teams in defining, defending and building the Brightway brand.

Our reputation says it all.

During my discovery process, I had a franchise attorney review Brightway’s contract. I understood that Brightway was aligned with its franchisees success, and my attorney said that this is the most franchisee-friendly contract that she had ever seen. That spoke volumes to me, and throughout my onboarding process, I have continued to see and feel the investment that Brightway is making in me.

Jeff Howard Brightway, The Howard Agency

I think the company culture is outstanding, and the attitude at Home Office is very positive. As a company, Brightway is always coming up with ways to improve every area of our model…and it shows.

Matthew Carlucci, Jr Brightway, The Carlucci Agency

The Operating Mandate of Win-Win-Win is one that really resonates with me and my team. As long as we approach every situation with this as our business and moral compass, we just can't fail.

Matt Grundwerg Brightway, Coral Springs

Our motto is ‘Always do what's best for the client.’ I feel Brightway Home Office is aligned with that message, because they always work hard to do what's best for both our franchise and our customers.

Bobby Raymond Brightway, Fort Caroline

I had been reading Brightway’s marketing materials for years while working as a producer at a captive agency. I finally decided to look more closely at the Brightway opportunity when I realized that I’d gone as far as I could in that position. Now that I am operating my own agency in Tennessee, I can tell you that I regret wasting all of those years not offering more choice and expert consultation to my customers. I wished I had joined the Brightway family sooner. It was a big step, going from a producer to running my own business, but it’s the best decision I have ever made.

Tim Walters Brightway, The Walters Agency
Billy Wagner Ponte Vedra Beach and Deland, Florida

Be your own boss and start building your own wealth.

Brightway agents consistently outsell their independent counterparts. When you open your agency, you can too.

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