Benefits Brightway offers:

Higher revenue as you sell more

Brightway’s access to more insurance carriers as well as our comprehensive support system allows you to focus on selling new business and growing your agency.

Lower operating costs

We use our buying power to negotiate deep discounts on everything from furniture to IT, then we pass 100% of those savings on to our Agency Owners. We never profit at the expense of our Agency Owners; this is what it means to be fully aligned. 

Higher profit

As you combine revenue from greater sales and industry leading retention with lower operating costs, you’ll enjoy higher profits. Brightway agents simply earn more.




2 ways to join Brightway:

Start an agency

Convert your existing agency to a Brightway agency

 Start an agency

Our proven system sets you up for success.

We work with you every step of the way using our proprietary “Ready, Set, Grow!” process. Everyone at Brightway is committed to your ongoing success and acts as your business partner.

What are the characteristics of a successful Brightway Agency Owner?

  • You enjoy selling and are a highly effective manager of a sales team
  • You’re great at building strong, long-lasting client relationships
  • You’re an honest, patient and focused business professional who places importance on building and maintaining an excellent reputation in the community
  • You’re goal oriented and comfortable in charge of people and situations
Costs & Fees  
Minimum Liquid Capital $75,000
Minimum Net Worth $250,000
Estimated Initial Investment $115,200-$181,000

Financing assistance is available through third parties and we offer a Veterans discount.

Find out more

Convert your existing agency

You’ve worked hard building your agency.

You know what it’s like to be “chief cook and bottle washer.”

Move your business to a place where you can focus and grow your wealth even faster. By converting your agency to a Brightway agency, you gain focus and can earn even more, enjoy multiple cash distributions and a national brand you can leverage.

Find out more

Our reputation says it all.

I joined Brightway because of the support of the system. They’ve got this figured out. When you leverage the system, it works. I know because I joined seven years ago with no prior insurance experience and have grown to be the third largest agency in the system today.

Mike Hatmaker Brightway, Largo

Brightway delivers the support that allowed me to move to a new community and start an insurance agency from scratch. Once open, I spent my time networking and relationship building with professional referral sources in the greater Charlotte business community, a luxury unavailable at my previous agency.

Dimitri Apostle Brightway, The Dimitri J. Apostle Agency

After hearing David and Michael Miller tell the Brightway story, I couldn’t pass up the chance to join a company on the rise. The BrightwayBridgeSM program allowed me to set up my own agency with lower overhead, and I still get to provide my customers with all the benefits of the Brightway system.

Tim Worthy Kennesaw, Georgia

I joined Brightway nine years ago and, through hard work and great process and organization, grew a very large agency that grows on customer referrals. I love helping people—so much so that I recently acquired a second Brightway agency. Owning your own business is the American dream. Brightway can help make it a reality.

Billy Wagner Brightway, Ponte Vedra Beach and Brightway, Deland
Kristy Moffat Brightway, The Moffat Agency

Be your own boss and start building your own wealth.

Brightway agents consistently outsell their independent counterparts. When you open your agency, you can too.

  • If you would like to talk to someone in person, please complete the form below and a Franchise Consultant will reach out to you with more information.