Agency growth. Achievement. Awards. And more. Our Newsroom is a one-stop shop for stories about franchisees leveraging Brightway for their success. Check it out

Brightway is the only leading independent agency franchise system that is:


Brightway's success is defined in only one way: by the success of our franchisees. 


Brightway is proud of the superior Agency Owners in the system archived and pubicly discloses them.

Profitable at its core business

Other franchise systems rely on selling franchises to remain viable. Brightway is profitable at its core business - selling and services insurance

Start an agency

Our proven system sets you up for success.

We work with you every step of the way using our proprietary “Ready, Set, Grow!” process. Everyone at Brightway is committed to your ongoing success and acts as your business partner.

What are the characteristics of a successful Brightway Agency Owner?

  • You enjoy selling and are a highly effective manager of a sales team
  • You’re great at building strong, long-lasting client relationships
  • You’re an honest, patient and focused business professional who places importance on building and maintaining an excellent reputation in the community
  • You’re goal oriented and comfortable in charge of people and situations
Costs & Fees  
Franchise Fee $50,000 outside of Florida, $60,000 in Florida
Working capital to get your business running About $150,000
Estimated Initial Investment $107,700-$160,325****

The Federal Trade Commission requires all franchisees to disclose the estimated initial investment; this information reflects certain start-up fees, along with certain costs you’ll incur in the first six months of operation. Many franchisees choose to invest more to grow faster. There are many financing options available through third parties, and we offer a Veterans discount; speak with a Franchise Consultant for more information.

Find out more

Benefits Brightway offers:

Higher Revenue as you sell more

Brightway's access to more insurance carriers as well as our comprehensive support system allows you to focus on selling new business and growing your agency. All the while continuing to earn residual income on renewing business.

Lower operating costs

We use our buying power to negotiate deep discounts on everything from furniture to IT, then we pass 100% of those savings on to our Agency Owners. We never profit at the expense of our Agency Owners; this is what it means to be fully aligned.

Higher Profit

As you combine revenue from greater sales and industry leading retention with lower operating costs, you'll enjoy higher profits. Brightway agents simply earn more.

Our reputation says it all.

I joined Brightway because of the support of the system. They’ve got this figured out. When you leverage the system, it works. I know because I joined seven years ago with no prior insurance experience and have grown to be the third largest agency in the system today.

Mike Hatmaker Brightway, Largo

Brightway delivers the support that allowed me to move to a new community and start an insurance agency from scratch. Once open, I spent my time networking and relationship building with professional referral sources in the greater Charlotte business community, a luxury unavailable at my previous agency.

Dimitri Apostle Brightway, The Dimitri J. Apostle Agency

After hearing David and Michael Miller tell the Brightway story, I couldn’t pass up the chance to join a company on the rise. The BrightwayBridgeSM program allowed me to set up my own agency with lower overhead, and I still get to provide my customers with all the benefits of the Brightway system.

Tim Worthy Kennesaw, Georgia

I joined Brightway nine years ago and, through hard work and great process and organization, grew a very large agency that grows on customer referrals. I love helping people—so much so that I recently acquired a second Brightway agency. Owning your own business is the American dream. Brightway can help make it a reality.

Billy Wagner Brightway, Ponte Vedra Beach and Brightway, Deland
Kristy Moffat Brightway, The Moffat Agency

Be your own boss and start building your own wealth.

Brightway agents consistently outsell their independent counterparts. When you open your agency, you can too.

  • If you would like to talk to someone in person, please complete the form below and a Franchise Consultant will reach out to you with more information.